there is confusion about the difference between creativity, innovation and invention. Let us start with some definitions:
Creativity is the capability or act of conceiving something original or unusual.
Innovation is the implementation of something new.
Invention is the creation of something that has never been made before and is recognized as the product of some unique insight.
If you have a brainstorm meeting and dream up dozens of new ideas then you have displayed creativity but there is no innovation until something gets implemented. Somebody has to take a risk and deliver something for a creative idea to be turned into an innovation. An invention might be a product or device or method that has never existed before. So every invention is an innovation. But every innovation is not an invention. When your company first published its website that was a major innovation for the company even though many other websites already existed.