Why startups fail after acheiving a success?

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We saw many cases of startups failing after acheiving a certain success and we all wondered why?
The main difference between an entrepreneurial startup and a regural small business is the innovation.
After a great launch many startups try to be smart and they try to move into a more stable business instead of an innovative business.
So they lose their main competitive advantage after their first immitators.
Continious innovation is the keyword ,if you remove innovation from a startup ,you remove the fuel from a car on the high road.

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